Zee Biskope's 'Kamariya Kare Hip Hop' a hit among viewers

On the occasion of Dance Day (September 19), Bhojpuri movie channel Zee Biskope presented fans with a unique dancing treat in the form of its recently curated engagement drive ‘Kamariya Kare Hip Hop’. The initiative, a category first, reached out to audiences located even in the most interior of regions.

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The channel launched a rap version of their brand song composed by 5 Tricks — a rap group from Bihar. Viewers were invited to perform on the rap song and share their videos with the brand through their WhatsApp number. Encouraging people to put their best foot forward, show their passion for dance and shake a leg, the immense appeal of Kamariya Kare Hip Hop saw it receive a terrific tally of more than 42,000 responses.

Celebrating the success of the campaign, the channel came up with a special half-an-hour original show for its viewers on October 4 at 11:30 am, which was hosted by Bhojiwood superstars Chintu Pandey and Gunjan Pant. The show featured winning videos. Viewers got to see the latkas, jhatkas and thumkas of their favourite superstars. The energetic Jodi of Chintu and Gunjan entertained the audience with their superlative chemistry.

Making the day all the more entertaining for viewers, a special movie festival ‘Lachke Kamariya Nache Bhojpuriya’ was curated. The movie line-up with ‘dance’ being the core theme featured three tantalising movies for viewers to enjoy on October 4. The festival started at 9am with ‘Nirahua Satal Rahe’ featuring popular Jodi of Nirahua and Amrapali Dubey matching steps on some peppy dance numbers. It was be followed by ‘Challenge’ at 12 noon featuring Pawan Singh and Madhu Sharma. Next in line was ‘Deewanapan’, another blockbuster in 3pm slot featuring Khesari Lal Yadav and Kajal Raghwani.

Samrat Ghosh, Cluster Head East, Zee Entertainment Enterprises Ltd., said, “The monumental response received for ‘Kamariya Kare Hip Hop’ in just a few days is a testament to the consumer centrism in curating unique offerings that viewers not just relate to, but actively participate in. A digital contest extending to TV platform with an original show is a unique way to engage with viewers while capitalising on the strengths of both the mediums. It’s an attempt to make the brand accessible to the viewers providing them with a platform to showcase their talent.”

Amarpreet Singh Saini, Business Head, Zee Biskope and Big Ganga, said, “Since its inception, Zee Biskope has been differentiated, curated and engaged with novelty at its core. It’s the first channel in the category which extends movie experience beyond mere viewership to up close and facilitates personal involvement of viewers with the brand. Keeping that promise, ‘Kamariya Kare Hip Hop’ contest’s finale has been given an original show format with popular starcast for the first time ever. We believe the show will elevate the entertainment quotient of our viewers taking them for a hip-hop joyride.”

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