WelcomHeritage, an ITC hospitality brand focussed on Heritage hospitality, has appointed Crayons Advertising to handle the creative responsibilities. WelcomHeritage is gearing up to infuse the brand with new energies and has drawn up plans to go for aggressive promotion.
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Talking about the plans Abinash Manghani, CEO, WelcomHeritage, said, “Plans to revamp the brand are underway and we have selected Crayons as they have worked with ITC Fortune for long. Despite the current crisis that the hotel industry is going through, there are good signs for heritage properties. People are looking at properties that are niche, secluded or away from crowded areas, in natural surroundings and that’s where WelcomHeritage fits in well.”
Ranjan Bargotra, President, The Crayons Network, said, “It is great to add another brand from the prestigious ITC stable. He added that people are looking at short drive holidays that are safe yet promising great experience and we are going to capitalise on this. We are working on bringing out the splendour of properties and the rich (quite literally) experience for the travellers.”
A joint venture between ITC Ltd. and Johanna Heritage, WelcomHeritage came into existence in 1997 with the mission of supporting and assisting the restorations of heritage properties. It has 36 properties spread across the country, each offering a unique experience. WelcomHeritage represents some of the finest traditions of heritage hospitality and tourism in India. Its endeavor is to combine comfort and modern technology without losing its Heritage touch. The innovation lies in blending the two and opening up a commercial space for future.
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