Schbang, an integrated marketing agency, made 150 new hires during the lockdown period with zero layoffs and an increment for all members of its team on the back of some strong business wins and network growth plans.
With the addition of new members, the team has grown to 500+, working across multiple locations and verticals. “We have been actively hiring new talent from across spectrums, including those who have faced lay-offs during the lockdown. This has been possible due to the faith new clients have bestowed on us during this time and the support of our existing clients even though they have faced challenges too. It's heartening to see Schbang as the partner of choice for large companies seeking category growth. Despite severe pressure on margins, the decision to award increments to all members of our team has to do with our proactive and people-first culture. A call we could take because of our structure as an independent entity,” said Harshil Karia, Founder, Schbang.
The decision to award increments to all its team members has shown a positive increase in morale. Their management and leadership have observed a boost in team spirit at large across the board. Along with the financial growth, the company has undertaken a host of engagement initiatives like three-year career plans for every member of its team, psychological counselling services, workshops for skill development like calligraphy, art, music along with new avenues for physical and meditative growth through a partnership with Mindhouse.
Schbang has on-boarded 10+ national clients across verticals with an average turnover of Rs 500 crore during the lockdown. ITC Nimwash, ASUS, HDFC Life, Tata Communications, Olay's Middle East Business, Fiama, Dr. Vaidya's from RPSG to name a few. The list of new clients is steadily growing. The end-to-end execution of campaigns, from planning to launch to reporting, has been integral to the growth of their clients.
Schbang has started two new divisions during this period. Schbang X focuses on experiments and collaborations, communicating ideas through art, music, and film. It brings creators and communities together towards creating a societal statement and invokes cultural action. The work on Rio Pads for PCOS month is a standout for the team.
Schbang for Good is an impact communications wing of the agency, working with foundations, trusts, and companies that are taking the world towards good. The team has worked for Mukul Madhav Foundation on Human Trafficking, and creating a first-of-its-kind digital art museum on Instagram for the visually impaired with the #AddTheAlt campaign and more.
Teams across different locations are now closer and collaborative than ever due to digital and remote working.
With everything that has been happening on the business front, Schbang has rolled their dice more than just once. Many new divisions have come into the play during lockdown based on the requirements of the clients. The agency is set to make multiple significant announcements in the coming months in the product and service domain.