News18 Network launches regional edition of 'Jai Kisaan Jai Vigyaan'

News network News18 has announced the launch of the regional edition of Jai Kisaan Jai Vigyaan, a television-cum-digital campaign to drive conversations around new-age farming through AgriTech.

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Spanning across four states in the first phase of launch — Maharashtra, Tamil Nadu, Karnataka and Gujarat — the news channels of the network and their digital counterparts will amplify issues related with farming, modernisation of agriculture, technological innovations, case studies of best farming practices and so on through news stories.

Karan Abhishek Singh, CEO, Language Cluster, Network18, said, “Agricultural technology goes beyond building efficiency, costs and profits but has massive environmental impact. In India, it is among the most revolutionary and impactful areas of modern technology driven by the fundamental need of food. Contemporary technology has always had the potential to massively increase farm output. A very significant amount of work has been done in the last few decades in India by the academicians and researchers across the agricultural and technology sectors. News18 is now looking at playing a role in broad-basing modern technology with the help of our massive reach and change the way farmers are engaged and produce food in India. This initiative is aimed to inform, educate and transform the lives of Indian farmers. With the new farm laws in place, we believe this is a very timely and impactful initiative that we are launching.”

The three to four month campaign will culminate with a Summit and AgriTech Awards bringing influencers of Indian agriculture together, and rewarding true innovators of the industry. Panel discussions with government representatives, agri-innovators, scientists, agro-companies and other relevant stakeholders will be the highlight of the campaign through which the news network will bring forth issues pertaining to the sector. The campaign will feature multiple stories on how technology intervention can enable efficiency at every stage of farming cycle i.e sowing, harvesting, and marketing.

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