After the success of the past two seasons, Motion Content Group and Qyuki’s music show Jammin is back with yet another season of great music and foot-tapping songs. Launching on October 10 on Colors channel, along with GroupM India’s production partner Banijay Asia, Jammin’s third season brings together Bollywood singers and digital music stars to create a musical masterpiece.
Jammin Season 3 will be aired on Colors SD and HD every Saturday and Sunday at 10.30 pm.
Over the past couple of years, Jammin has offered innovative musical formats and celebrated music in its purest form ever. Jammin has added a folk flavour to the show this year, where fresh and never heard before musical arrangements of existing folk songs will be created exclusively.
Mahesh Shetty, Head, Network Sales, Viacom18, said, “With Jammin, we are happy to present to our viewers an innovative musical offering to help them unwind. We are excited to collaborate with Motion Content Group for such a unique proposition and look forward to a great association.”
Sudip Sanyal, Head, Motion Content Group India, said, “We are delighted to announce the third season of Jammin. As marketers, there is a need to understand where to find untapped audiences and expand the reach by local content. Jammin has enjoyed great success with its platform-agnostic approach to reach out to large audiences across different demographic profiles and age groups. The association with Qyuki, a data-driven new media company, has helped develop content tailored to local audiences which we believe brands can leverage. This season is going to be exciting and refreshing for the audience as we are going to see top Bollywood musician paired with digital stars and emerging talent create beautiful and soulful music and we hope that the property will continue to enthral the Indian audience.”
The show includes Bollywood legends and digital sensations like Bappi Lahiri, Kumar Sanu, Alka Yagnik, Udit Narayan, Suresh Wadkar, Javed Ali, Master Saleem, Armaan Malik, Jonita Gandhi, Sonu Kakkar, Shraddha Sharma, Antara Nandy, Nikita Gandhi and others.
Kumar Sanu said, “I have been mesmerised by the format of Jammin in the past seasons and I am sure this year will be exceptional too. Jammin offers emotions, drama and excitement to create something new for every individual. It is a full package of entertainment for the viewers as well as the ones who are a part of the show. I feel privileged to be a part of such a pure music show where Bollywood and Youtube music artists will jam together and create magic.”
Sonu Kakkar said, “I’m thrilled and excited to be associated with one of the best music shows in India for singing talent and I am sure every experience will be an everlasting one on this show. I believe a show like Jammin which features Bollywood and digital music talents will be a treat for the audience and they will resonate with it.”
Juhi Mehta, President, Qyuki, said, "From its very first edition, Jammin, the first show of its kind in India, has brought together digital music sensations and legendary Bollywood composers on the same stage. Qyuki is at the forefront of creating interactive IPs on social media platforms with a deep understanding of digital content and creators. We're happy to partner with Motion Content Group to bring Jammin’ to numerous screens nationwide as we debut the TV show on Colors. There has been a lack of original content on television due to the lockdown and we hope that a show as rich, fresh, and innovative as Jammin’ lifts spirits and inspires artists and music lovers across the country."
Each episode will see four cover songs and unveil one original folk. With two artists showcasing their talent in one episode, this eight-episode season promises to raise the bar higher.