Madison World's HiveMinds appoints Aparna Vengurlekar as Vice-President, Sales

HiveMinds, the specialist digital unit of Madison World, has announced the appointment of Aparna Vengurlekar as Vice-President, Sales. She will be based in Mumbai.

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Vengurlekar comes with 20 years of sales experience in media houses like Star India, Turner International, Hindustan Times and Times Network. Prior to joining HiveMinds, Vengurlekar was the National Sales Head at Outlook Publishing Pvt. Ltd (Outlook Traveller).

Commenting on her new role, Vengurlekar, said, “I want to be a part of this big digital success story in Indian Media, HiveMinds has an enterprising team that has turned around business for both startups as well as large digital-first brands and in the process grown manifold. I am excited to be joining this reputed Madison World Unit to lead their aggressive expansion in India, UAE and South East Asia.”

Jyothirmayee JT, Founder and CEO, HiveMinds, said, “With the global economy on the mend, we’re seeing consistent growth for all our clients be it large brands like Domino’s, BigBasket, Saffola Fittify, Titan Sonata or startups like Mobiwik, Instapay, and ShopUp. Aparna’s vast experience in TV and print media will help us service clients who are now consistently increasing share of digital in their marketing budgets.”

Sam Balsara, Chairman, Madison World, said, “HiveMinds has adopted the Madison World values well and has grown phenomenally in the last few years, including the current Covid year. I welcome Aparna to the leadership team at HiveMinds. With a strong media background, she will be able to consolidate and widen HiveMinds’ client base across Fintech, Edu-tech, FMCG and auto sectors.”

HiveMinds is a Bengaluru-based full service digital marketing company and consultancy with specialisation in search, display and programmatic buying. The agency provides social media management, creative content, digital PR, analytics and strategic consulting. The company owns unique technology, tools and data analytics methodologies. The company works with clients such as Domino’s, Nivea, Big Basket, Cure.fit, Mobikwik and many others. HiveMinds is a unit of Madison World which through its 11 companies served last year, as many as 500 advertisers.

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