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M&C Saatchi Performance bags digital mandate for beIN Asia Pacific

The agency will handle both branding and performance duties across Thailand, Indonesia, Singapore and Malaysia

M&C Saatchi Performance, a global digital media agency, has been awarded the digital mandate for beIN Asia Pacific, which is part of the beIN Media Group.  The agency will be responsible for the digital media planning, buying and strategy for beIN’s sports streaming service, beIN Sports Connect.

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According to the mandate, M&C Saatchi Performance will handle both branding and performance duties across Thailand, Indonesia, Singapore and Malaysia.

M&C Saatchi Performance and beIN have been working closely from June 2020 to promote the resumption of their football streaming services following the suspension of live sports caused by the Covid-19 restrictions. Since then, M&C Saatchi Performance has been responsible for elevating the brand’s presence in various markets, reaching both lapsed and new customers by leveraging on the agency’s strong network and expertise in the SEA region.

Magdalene Ng, Head, Marketing and Communication, Asia at beIN Asia Pacific, said, “We’re pleased to announce our digital media partnership with M&C Saatchi Performance. Over the first quarters of 2020, the impact of the pandemic has caused the suspension of most live sports, including football, our core offering. Once football resumed, we were looking forward to loudly announce the comeback of the season in Southeast Asia. To do that, the team at M&C Saatchi Performance created and executed a tailored digital marketing strategy which truly helped us scale our users. We’re confident that working together will further grow the presence of beIN Sports Connect in the region.”

Melissa Yik, Account Director at M&C Saatchi Performance, said, “Over the past few months, our team has been working closely with beIN Asia Pacific to formulate market-specific strategies to promote the beIN Sports Connect Season Pass to both new and lapsed subscribers. The pass gives access to live and on-demand matches from UEFA Champions League, UEFA Europa League, LaLiga, Serie A, Ligue 1, FA Cup, MLS and more. We’re very proud of the results achieved and look forward to being part of beIN’s further expansion in Southeast Asia as they shape the landscape of sports streaming.”

M&C Saatchi Performance is a global digital media agency that takes a human approach to connecting brands to people, across all channels. The agency creates targeted, measurable, evolving media strategies to deliver business growth for its clients.

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