Kiddopia launches in India, unveils 'Learning Ka New Tareeka' campaign

Kiddopia, a learning app for preschoolers, is loved by kids, parents and teachers worldwide. After performing well in the US market, it is now being launched in India.

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The brand recently launched in India with a digital-first campaign integrating content, influencer marketing, social and performance marketing. Positioned as ‘Learning ka new tareeka’, the campaign highlights how the times have evolved, bringing with them new ways of learning for children.

Sometimes, kids just surprise you by saying the smartest things in unexpected situations. It’s amazing how they learn and retain information. The film amplifies how kids learn from the app and apply it in day-to-day scenarios while parents are pleasantly surprised, wondering “How did my child know that!’ The campaign has been created by Rakesh Hinduja’s yet-to-be-launched outfit.

Anshu Dhanuka, Co-Founder, Kiddopia, said, “Kiddopia is a culmination of intense passion to make meaningful content for kids, which will not only delight them but also bring educational value in the lives of young learners for their all-round holistic development. Saurabh, Rakesh and team have brought out our intent to life beautifully. I'm sure parents will resonate with the campaign and be excited to give Kiddopia a try.”

Parents are enjoying the time they’re getting with their children in the current times. But with limited school time, they are also concerned about their child’s growth. For children, age two to seven are critical years where a child’s brain develops up to 80%. Giving them tools such as Kiddopia significantly aids mental progress. The app is completely interactive, building critical skills through a gaming experience. What’s more, parents are completely guilt-free with their child getting quality screen time.

Rakesh Hinduja said, “For us, the work always comes first. Kiddopia is a great product with a compelling story, and our job was to come in with a robust understanding of the parenting mindset. Parents love tracking and seeing their kids’ progress; it is no longer about that annual report card but about seeing your child grow every day. Our campaign is about everyday pleasant surprises in this parenting journey.”

The digital-first launch films will be strategically taken forward via influencer, social and performance marketing.

Kiddopia is a COPPA-certified by kidSafe and has an integrative learning approach with curriculum-linked math, language skills, general knowledge, creativity and roleplaying, and social environmental learning. It engages kids with interesting characters and interactive gameplay while being educative. 

Kiddopia teaches a variety of skills to kids between the ages of two and six. Through Kiddopia’s interactive pedagogy, children learn a wide range of subjects that inspire improvisational thinking, cognitive skills, breadth of knowledge and self-expression through exciting gameplay. Kiddopia has perfected the learning process to be as natural and intuitive as possible so kids will continually develop, learn and progress.

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