Httpool, the international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn and Snapchat and others, has announced that Archana Roche, currently Head of Brand Strategy and Marketing, will take over a new role as Httpool’s Facebook Measurement Lead and Research for the APAC markets.
Httpool is Facebook's Authorised Sales Partner in 11 selected markets across Europe and Asia, committed to providing a first-rate service to Facebook's existing and new clients in these markets.
Roche has been with Httpool for over three years and has more than 15 years of work experience across marketing and brand strategy in India and APAC.
"Facebook attribution is helping brands across the world to develop a complete picture of the customer journey, enabling them to make informed business decisions. The measurement team will help apply these global learnings for the benefit of our advertising partners in Bangladesh, Cambodia, Laos, and Myanmar," said Sunny Nagpal, Co-founder, and Regional Managing Director, Httpool APAC.
"Archana has been prolific with her work on brand strategy for Httpool, leading the way for FMCG, EduTech, BFSI, and Tech brands to integrate our platforms into their campaigns. Some of her standout work has been on brands such as Cadbury, Sunfeast, Asian Paints, upGrad, Cred, Nokia, Accenture, and this role is due recognition for her talent," added Nagpal.
Commenting on the new role, Roche said, "Digital, now, more than ever, is at the front and centre of every media campaign, and a key requirement is to quantify its impact in the marketing mix. Facebook measurement allows brands to assess the effectiveness and true value of their Facebook advertising. I look forward to working with agencies and advertisers in the region that will ensure efficient delivery and strategic directions to their measurement efforts."
Httpool, an IMS corporate company, represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across over 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in an effective way, consistently maximising their ROIs. Leading media platforms, including Twitter, Facebook, Spotify, LinkedIn, Snapchat, Tik Tok, Warner Music, Outbrain and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK.