When you launch a digital marketing campaign, it is very important that you measure success rates. A campaign is considered to be a success when your goals are achieved. This usually means receiving more traffic, selling goods, and similar things. When a campaign is not successful, you have to make changes.
Obviously, there are many different things that you can do in order to see if the digital marketing campaign is successful. Some that are very effective are presented in the following paragraphs.
Identify site traffic source
So many business owners review keyword rankings but there are multiple traffic sources for every single web page. You have to identify absolutely all channels, mediums and sources. This allows you to use them to your advantage and drastically improve the success of your future marketing campaigns.
Analyze the value of the traffic you receive
Letâ€™s say that you run a plumbing business like Fix It Right Plumbing. In this case, the best traffic you get is the one that converts into clients or other business opportunities. Receiving huge amounts of traffic without it converting is a huge problem. Always calculate ROI so that you can only focus on those digital marketing campaigns that increase your profit.
Track the correct metrics
Google stands out as the biggest search engine in the world. You need to put an emphasis on the traffic that you receive from it. Website traffic is often a great indicator of the strength of a site but it also shows where the site is weak.
As an example, when the goal of your site is to get leads and you do not get them, your digital marketing campaign is not effective. When you want to increase revenue, you can analyze the traffic in order to see if your sales funnel is optimal. The metrics you use to analyze your traffic can help you to make numerous smart choices when it comes to optimizing a digital marketing campaign.
Do you use the right platforms?
This is a very important question you need to ask because in so many cases, marketing campaigns blindly target the platforms that are the most popular in the industry. This can be a bad thing because you need to build campaigns based on your target demographics, not general guidelines.
Think about who you want to reach and what you can offer the audience to hook them. Usually, this is so much easier to do when you use the appropriate platforms. For instance, if most of the target audience you have spends time on Twitter, it is useless to run social media marketing campaigns on Facebook.
Track the correct goals
You can only track the success of your website when you have a good benchmark to compare results. You can get all the analytics data possible and still not get the results you want when the tracked metrics are wrong. Define campaign goals when you build your marketing campaign and be sure that they are the correct ones to use.