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Hershey’s launches Hershey’s Exotic Dark; strengthens premium chocolate portfolio

Brookside chocolates will be rebranded as Hershey’s Exotic Dark. It will be available through modern trade, large general trade and e-commerce channels and will be priced at Rs 55 and 155 for 33.3g and 100g pack

Hershey India Pvt. Ltd., a part of The Hershey Company, a global snacking company and the producer of quality chocolates in North America, has strengthened its portfolio of Hershey’s premium chocolates with the launch of Hershey’s Exotic Dark chocolates.

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Based on the erstwhile and much-loved Brookside Dark Chocolates, consumers can now experience the same exotic, indulgent taste under the Hershey’s brand name — Hershey’s Exotic Dark.

Brookside dark chocolate was loved by millions of consumers in India. Over the last three months, a packaging innovation hand-held Brookside’s loyal consumers through the transition journey to being introduced as a Hershey’s brand. Hershey’s Exotic Dark will have same unique combination of dark cocoa rich chocolate and exotic fruit flavours like Blueberry and Acai, Raspberry and Goji and Pomegranate.

Herjit Bhalla, Managing Director, Hershey India, said, “Over the years, Hershey’s has built a strong chocolate equity in India, with leading positions across multiple categories like Chocolate Syrups, Chocolate Spreads, Milkshake and Cocoa Powder. Earlier this year, we nationally rolled out our iconic global chocolate brands such as Hershey’s Kisses and Hershey’s Bar. The launch of Hershey’s Exotic Dark marks yet another significant step in strengthening our presence in the growing premium chocolate category.”

Sarosh Shetty, Marketing Director, Hershey India, said, “We are glad to introduce Hershey’s Exotic Dark for the increasingly discerning premium chocolate consumer in India. Hershey’s Exotic Dark offers a truly unique chocolate experience with its extraordinary combination of dark cocoa rich chocolate and exotic fruit flavours like Blueberry and Acai, Raspberry and Goji and Pomegranate, in an interesting new product form.”

The new Hershey’s Exotic Dark will be available through modern trade, large general trade and e-commerce channels and will be priced at Rs 55 and 155 for 33.3g and 100g pack.

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