Revv, a self-drive car rental service with a presence in 22 cities in India, has awarded its digital marketing mandate to digital agency FoxyMoron. This mandate will be handled by the agency's Gurgaon office, set up in 2012.
The mandate entails building consumer awareness of a new subscription-based model in the automobile industry through strategic content and design across all social media platforms and via email marketing as well.
Prachi Bali, Business Head, North and National Head of Partnerships, FoxyMoron, said, “We’re excited about this collaboration, given that this is a new category; both for the automobile industry and also central to the upcoming concept of a shared-economy. We’re getting the opportunity of influencing change in consumer mindsets, from aspiring to own a car to opting for the ease of just subscribing to one. We are keen on learning and delivering impactful campaigns that align with the Revv’s business ambitions.”
Karan Jain, Cofounder, Revv, said, “We needed an agency that could support our brand’s mission of providing consumers with an affordable easy alternative to owning a car. As lockdown restrictions are easing up, now more than ever, when people aren’t feeling safe using public transportation, Revv comes in as that super affordable alternative and we needed a team that could support in ramping up our presence not only during this opportune time but on a long term basis too, and we’re glad to have found that support in FoxyMoron.”