Full funnel creative and performance digital agency FoxyMoron has appointed Nakul Dutt as National Strategy Director. Dutt will overlook the overall integrated brand, media and communication strategy and work towards scaling the growth of the agency. In this new role, Dutt will report to Pratik Gupta, Co-Founder Zoo Media and FoxyMoron and will work closely with teams across Mumbai, Delhi-NCR and Bengaluru.
Dutt joins the agency with a decade of experience in marketing and communications, having worked with both brands and agencies on digital as well as mainline campaigns. Dutt has worked on result-oriented campaign strategies for brands such as Nestle, Abbott, Eli Lilly, UNICEF, Lava, HTC, Brookfield, Hero MotoCorp, Raymond, and several BFSI brands. Prior to FoxyMoron, Dutt was a senior strategist at iProspect, Dentsu, where he was responsible for new business acquisition, media and communication strategy for existing businesses. Dutt has also worked with Hakuhodo India and Lava International as an Account Director and Brand Manager, respectively. At Lava, a mobile handset company, he was responsible for communication strategy for both the product and brand. Dutt holds an MBA in Communication Management from Symbiosis Institute of Media and Communication. He has been a part of FoxyMoron for over a year now where he has worked on strategy for accounts like SanDisk & WD, Sharkehan, Manyavar & Mohey, Ampere, Orient Bell Tiles and Principal Mutual Funds to name a few.
Gupta said, “Our vision as a network, and especially with FoxyMoron, has moved into a more strategic business focus for our brands, having someone like Nakul has made that transition very smooth. His experience ranges from being at the forefront of strategy at agencies, to a human resources stint and also being a brand manager. This well-rounded approach helps him tie in strategy for us across media, creative, content and data for our clients. We’re excited to work alongside him as part of our growth journey."
Commenting on his new role Dutt said, “The conversation in our industry has changed from digital KPIs to actual business impact. The need of the hour is to integrate digital resources into actionable marketing to achieve a holistic and scalable business model, which is measurable and impact-driven. FoxyMoron already has an ecosystem which integrates data, tech, media and content centred around business goals. This combined with our people-centric approach is a birthplace for not only refreshing ideas but to achieve solutions that will set new benchmarks for our industry. I am looking forward to collaborating with the internal teams, client teams and the entire ecosystem to drive this impact at large.”
FoxyMoron is an independent digital products and services agency of Zoo Media. FoxyMoron was founded in 2008. The agency provides solutions towards building future-ready brands on digital platforms, through an integration of content, technology and media, using data backed tools and practices. With teams cross Bangalore, Bombay, Delhi-NCR, the agency has built several sustainable partnerships with the L’Oreal Group, Netflix, Colgate, Amazon India, Burger King, Ikea, DS Group, SanDisk, Ather, Orientbell Tiles, Hershey’s Group, Manyavar, ABC India, Turner International and DAMAC, among others.