Ferrero Rocher aims to #MakeTheMomentPerfect this Diwali
The campaign emphasises on the unique recipe that provides an enjoyable taste experience and protective hermetic packaging that suits the tropical climate
Decoration of homes with lights, special prayers, exchange of gifts with family and friends — there are many treasured memories associated with the festival of lights, Diwali. So, this year, Ferrero Rocher Moments is all set to make every moment perfect with its #MakeTheMomentPerfect launch campaign.
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Ferrero Rocher Moments is being launched with an integrated marketing campaign led by television. The TVC aims to bring alive the perfect moments that we cherish with our family and friends during Diwali. The campaign builds on the importance of choosing that perfect gift to light up the special occasion of Diwali, making it a perfect moment with family and friends.
It emphasises on the unique recipe that provides an enjoyable taste experience and protective hermetic packaging to suit the tropical climate while the host relishes the fine taste of Ferrero Rocher Moments. Continuing to cherish everyday moments, the TVC ends by positioning Ferrero Rocher Moments as the perfect gift that not only brings extra sparkle to festivities but makes the moments perfect.
Ferrero Rocher Moments will be creating unique experience for its consumers through festive in-store visibility, shopper activations, digital and social media engagement. For in-store consumer engagement, the company has installed premium and elegant display units in modern trade and traditional trade stores across the country.
The Ferrero Rocher spokesperson said, “Ferrero Rocher is one of the most gifted brands during key festivals like Diwali, and our effort this year has been to expand our gifting portfolio to provide a quality offering that is inspired by the taste of Ferrero Rocher. Ferrero Rocher Moments comes at an affordable price and offers great taste and enjoyment. In addition, we have invested in the hermetic packaging of Ferrero Rocher Moments to protect the quality of the product, and it comes in easy-to-share golden packs that bring extra sparkle to consumers’ everyday moments. Our integrated marketing launch campaign is innovatively designed to create precious and unforgettable moments for consumers by making their every moment perfect this festive season.”
Ferrero Rocher Moments comes in easy-to-share premium gifting pack and is crafted to make the brand relevant not only during key festivals but also to celebrate everyday moments. Further, by providing affordable premium gifting options, the brand aims to provide an inexpensive, yet premium offering to consumers to make every moment perfect. Priced at Rs 175 for an all year-round pack of 12 and Rs 349 for a festive pack of 24, Ferrero Rocher Moments is available across India in more than one lakh stores. Consumers will be able to buy Ferrero Rocher Moments on various e-commerce platforms as well.
#MakeTheMomentPerfect is a 360-degree campaign that will be leveraged across platforms, including TV, digital and on-ground activations. The campaign will also be integrated with digital and social media channels.
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