This year, in the new normal, Durga Puja will be different, but what will not change is the zest for Pujo among Bengalis. Keeping in mind the five days of festivity, Bengali entertainment channel Colors Bangla from Viacom18 will treat its viewers with two special festive programmes, from October 22 to October 26.
“Sree Sree Sarodiya Durga Pujo”, which will air at 10 am, will provide viewers with a spiritual experience by giving an essence of the various rituals associated with Pujo while the evening show “Golpe Gaane Pujor Adda” that will air at 5 pm will be an “adda” with singers and actors entertaining the viewers with popular music and memories. Presented by Hellman’s Mayonnaise and powered by Brooke Bond Red Label, both these shows aim at celebrating the fervour of Durga Puja.
Rahul Chakravarti, Business Head, Colors Bangla, said, “At Colors Bangla, we have always believed in redefining the entertainment quotient with innovative and meaningful content. For Bengalis, Durga Puja stirs different feelings, emotions and memories. Since Pujo will be different this year due to the ongoing pandemic, we thought of bringing the festive mood at home for our viewers by lining up programs with the best names in the industry. In addition to this, we have a special movie line-up in store for the movie lovers. In our effort to provide wholesome entertainment, we are delighted to have on-boarded advertisers across categories. Further, keeping in mind the new normal, we have launched a Durga Puja campaign to encourage our viewers to celebrate this Pujo responsibly.”
The morning programme hosted by anchor Rini Ghosh will dwell on the lore of Pujo and the mythos of Maa Durga, bringing alive the divinity and the richness of the rituals and traditions associated with the festival. Durga Puja celebrations are incomplete without those long adda sessions, which give an adrenaline rush like no other. Keeping this in mind, the evening programme hosted by singer Jojo will be a musical chat show with celebrities from Bengal. The star-studded evening will have Ronita, Souptik, Aneek, Haimanti Shukla, Surojit, Abhishek Dutta and Rupankar Bagchi to name a few.
Keeping in mind the movie lovers and the channel’s wide repertoire of 200+ Bangla titles; Colors Bangla has dedicated each day of the Pujo to a superstar. From Saptami being dedicated to fans of Jeet to Ashtami being dedicated to Mithun Chakrabarty, special movies of superstars will be showcased.
Colors Bangla has launched a Durga Puja campaign that urges everyone to celebrate this Pujo responsibly in this “new normal”. The Pujo campaign dwells on the fact that the Divine mother will be welcomed with usual devotion minus the revelry of Durgotsav. With discussions on various rituals, traditions to adda, music associated with Pujo, Colors Bangla plans to evoke nostalgia and provide wholesome entertainment.