Beardo puts spotlight on evergreen 'mooch' in a musical campaign

Men’s grooming and styling brand Beardo is paying homage to the evergreen ‘Mooch’ with a classy new foot-thumping music video featuring some of India’s most desirable and dapper men — Hrithik Roshan, KL Rahul, Nick (BeyouNick), Kunal Kapoor, Binny (the composer of the song) among others. Beardo’s new campaign also officially announced Hrithik Roshan and KL Rahul as their new brand ambassadors.

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The video has these Beardos coming together and swaying, flicking and twirling their mooch as they groove to Beardo’s upbeat mooch anthem. In line with the brand ethos, the video celebrates the attractiveness and charisma of manhood with the very symbol of it – the stache!

With the music video, Beardo has aimed at shining a spotlight on the evergreen mooch, which is often forgotten with a new mooch mug, a mug specially designed to keep froth from getting on to your stache as you sip on your favourite beverage.

This product is a new feat for Beardo as they step into the men’s lifestyle category. Being category leaders in the men’s grooming and styling segment, Beardo has transformed into a game changer with their new offerings. Beardo has always focused on the man’s sex appeal and has aimed at bringing that charismatic, suave and classy style and appeal through all of their product offerings.

Beardo’s wholistic range of product offerings is a promise of commitment for being a brand that identifies itself as the one-stop destination for men’s grooming, styling, fashion, lifestyle offerings that brings out a Beardo’s sex appeal.

The aim of this campaign is to steer fellow Beardos to join the brand on a fun and interactive ride with all the activities they will be running on their social media to celebrate the goodness of manhood.

“We at Beardo have always been about celebrating men’s attractiveness and style through their beards and why should we leave the stache behind? Since this was Mooch Month, we decided to curate fun activities and fun products to celebrate the awesome feeling of manhood. As a brand, we will continue to deliver cutting-edge innovation to deliver delight in celebrating sexiness of our bearded bros” said Sujot Malhotra, Chief Executive Officer, Beardo.

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