Studio Click, a three-year-old Delhi-based digital marketing firm headed by Meghna Pahwa and Roshni Thakur, has won the creative mandate for Andaz Delhi, a concept by Hyatt.
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Studio Click will be responsible for building and strengthening the brand’s digital presence after reopening and executing creative campaigns through an integrated digital marketing approach. Studio Click was briefed by Andaz for curating reopening strategy and consumer-faced digital campaigns. With the proposed goal, Studio Click has been able to elevate brand awareness by the campaign — Arrive and Revive your own Andaz — by taking creative and social media route. The campaign is live on all social media platforms of Andaz.
Through the campaign, the hotel has already seen an effective number of queries in terms of bookings, safety guidelines, shoot location, and dine-ins. The agency is diligently working towards positioning the brand fit for the new normal through a comprehensive creative and social media strategy that would focus on building awareness and more engagement.
Delighted by the win, Thakur and Pahwa, co-founders of Studio Click believe that relatability is the language when it comes to communicating with audience.
Pahwa said, “The brief was simple yet complex. The challenge was to give a creative twist to the brand narrative and re-establish the communication with the consumers after a long gap of six months. The campaign theme Arrive and Revive in your Andaz Delhi (Style) resonates with the patrons seeking a safe, intimate and memorable stay experience."
"We designed the campaign across all social media platforms to reinstitute what Andaz Delhi stands for and how equipped the brand is for the new normal," Thakur added.
In the past, Studio click has collaborated with over 65+ clients in the luxury sector. Some of these clients include the Fashion Design Council of India, Geetanjali Salon, Select Citywalk Print Marketing, Hazoorilal Legacy, and Varun Bahl Couture.