Household product manufacturer Cello Group has signed Amitabh Bachchan as its brand ambassador. The brand’s objective with the partnership is to enhance and build consumer connect across different markets, and to strengthen its market presence.
The actor will be seen endorsing the brand's innovative range of products across social media platforms. Big B will be seen in different digital campaigns to showcase Cello’s commitment to improving people’s lives through the best affordable products in various categories.
Gaurav Rathod, Director, Cello Group, said, “Cello is a value for money brand, and we want to showcase our diverse range of products across demographics. There is no other brand ambassador who has appeal across different age groups, everybody can relate to the persona of Amitabh Bachchan. Having one of the best actors in the industry as the brand face, and associating with one of the best households’ products in its segment, we believe it is a winning combination at hand. The ideal choice to associate with Amitabh Bachchan is that we cut across through different markets in overall India. Hence, he will be able to help us connect better. The central idea is to highlight the importance of using credible, reliable, and durable products.”
Cello has always been a perfect blend of innovation, artistry, and classical designs. An environmentally-conscious vegan brand, Cello emphasises on the importance of using eco-friendly materials as well. With an unbeatable combination of style, strength, design, and durability, Cello has endeared itself to its customers and has become the go-to brand for everyone. The collection is widely demanded due to their easy handling, compact design, easy to maintain, convenient to use makes it as the essence of a healthy lifestyle and cheerful household.