BMI Impact: Amid toxic news debate, CNN-News18 to eliminate outrage and bring sanity back on news TV

In less than a month of BestMediaInfo.com’s initiative aimed at bringing “news” back on television where a number of India’s top brands asked news channels to stop being toxic else they could pull the plug on advertising, CNN-News18 has become the first news channel to officially restate its editorial conviction of bringing its viewers pure, balanced, fast and clutter-breaking news and analysis by reinventing its design, look and feel.

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The channel has changed its look and feel which is bigger, bolder, brighter and better than before.

Zakka Jacob, Executive Editor, CNN-News18, explained, “The world has changed. We are adapting ourselves to continue to stand by our channel’s ethos of ‘On Your Side’. Given the current environment, this is a significant moment for news television. We at CNN-News18 believe it's the right time to put sanity back in the news. It's time to channel facts, not outrage. We have been known for our fair, balanced and non-partisan coverage, which means that all sides talk to us.”

In order to establish its credentials, the channel counted on CNN partnership and its socially significant campaigns like Mission Paani, Button Dabao Desh Banao, Right to Breathe and India Positive.

“The CNN partnership has given the channel an unmatched edge in covering international news,” it said in a statement.

In this new look, for the first time, the channel will be setting the graphic design template in HD format. For the viewers’ experience, the screen will be divided into multiple columns, thereby making it look bigger, bolder and better to understand, thereby breaking all clutter.

“Our commitment to unbiased journalism and to putting India first will always be top priority. Bharat is an aspirational country with biggest young population in the world. We are also one of the oldest civilisations that even today has much to offer to the world. Our new look will blend all these factors and present a news viewing experience that New India truly deserves and aspires for”, added Jacob.

Info@BestMediaInfo.com