Immunity boosters have now become a part of the consumer lexicon. Recognising that need and understanding that there are very few products that cater to children, Zydus Wellness has launched the new Glucon-D ImmunoVolt, a tasty energy bite that boosts immunity.
The campaign conceptualised by Wunderman Thompson South Asia revolves around simple everyday scenarios of people doing different things to boost their immunity and how the protagonist does the same; albeit in a fun manner.
The team has developed a series of three TVCs, which highlight the protagonist’s take of ‘Main Bhi’ (me too) while consuming and recommending the product.
Tarun Arora, Chief Executive Office, Zydus Wellness Ltd., said, “In the current Covid-19 scenario, there is heightened need for immunity-boosting products. Since these products are not tasty, mothers struggle to make their kids eat them. Understanding this consumer need, we developed immunity boosting tasty energy bite, which kids will love because of its flavours. Glucon-D ImmunoVolt is loaded with immunity boosters like vitamin C, vitamin D and zinc so that mothers do not have to worry about the health of their kids. Our new ‘Main Bhi’ campaign brings alive this message in humorous way.”
Kishore Tadepalli, Managing Partner, Mumbai Operations for Wunderman Thompson, said, “In a pandemic situation, people are looking for ways of driving immunity among children. But the task was to make it fun and interesting enough for the kids to want it. This campaign endeavours to do that by keeping simple and using a dash of humour to land the product story of vitamin C, vitamin D and zinc, while driving the point that it is tasty.”
Account Management Team:
Managing Partner: Kishore Tadepalli
Senior Vice-President and EBD: Samarth Shrivastava
Vice-President: Giridhar Bhat
Account Director: Neha Singh
Account Executive: Balaji Achhra
Regional Creative Director: Tista Sen
Executive Creative Director: Hanoz Mogrelia
Creative Group Head: Sanjoy Biswas
Sr. Social Media Manager: Zuleika Pereira
Agency Producer: Asmit Chachad