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Vodafone and Idea brands rebranded as Vi

With Vi, we are confident of building a brand that continues to command respect and trust, says Ravinder Takkar, MD and CEO, Vodafone Idea

Vodafone and Idea brands are now ‘together for tomorrow’ giving birth to a new brand called “Vi” (read as “We”). The company communicated its new unified consumer brand identity and positioning through a virtual launch today.

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Vodafone Idea Limited said Vi is built to be strong, ever-dependable, agile, intuitive, and a brand in tune with the needs of the customers, in these ever-changing times.

“It is designed to help customers move ahead in life, for a better today and a brighter tomorrow. Vi is future-ready and is committed to dynamically serve and enable a digital society to progress in life,” the company said.

Ravinder Takkar, MD and CEO, Vodafone India, said, “Vodafone Idea came together as a merged entity two years ago. We have, since then focused on integrating two large networks, our people, and processes. And today, I am delighted to present Vi, a brand that will bring important meaning to the lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to help them on this journey. Vi’s positioning is built around this promise and will focus on meeting the customer needs to help them thrive.”

“The brand integration not only marks the completion of the largest telecom merger in the world but also sets us on our future journey to offer world-class digital experiences to one billion Indians on our strong 4G network. VIL is now leaner and agile, future-fit, a digital network for the changing customer needs. The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a champion for digital India. With VI, we are confident of building a brand that continues to command respect and trust and will be admired and loved by all,” added Takkar.

The Vi logo and signage are already up at various stores, hoardings and service centres. The brand has also planned to communicate its positioning and new identity via digital and TV channels to its customers, said Kavita Nair, Chief Digital Transformation Officer at Vi.

Oglivy India is the creative agency for the brand and the mind behind the logo.

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