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VMLY&R is the lead creative agency for Dell in India

The agency will go beyond traditional creative agency duties to create a connected consumer experience for Dell, which will span the entire width from mainline, digital and social communications, platforms and experiences and data

Computer tech company Dell has appointed brand experience agency VMLY&R as its lead creative agency in India for both the consumer and small business portfolio. The mandate was won after a keenly contested pitch.

The move indicates Dell’s intent to adopt a post-digital mindset towards marketing. As the lead agency, VMLY&R will go beyond traditional creative agency duties to create an overarching connected consumer experience for Dell, which will span the entire width from mainline, digital and social communications, platforms and experiences and data.

Ritu Gupta

Ritu Gupta, Director, Marketing, Dell said, “With the evolved customer journey and changing purchase behaviour, it was important to select the agency that brings capabilities in elevating connected consumer experience.”

Anil K Nair

Anil K Nair, Chief Executive Officer, VMLY&R India, said, “We live in an ever-evolving world, where decades of digital adoption has now been compressed into a few months. It poses a great opportunity for an iconic brand like Dell to be portal; connecting them to various aspects of their lives and they get to live, learn, walk and play. The mandate for VMLY&R India is to think beyond the obvious and focus on a superior and seamless customer experience.”

VMLY&R handles the Dell Technologies brand globally, in a multi-faceted relationship that includes brand strategy and creative, martech, customer experiences, social strategy/content, and thought leadership.

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