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Star Maa unleashes a brand new identity

The brand refresh was unveiled in the launch episode of Bigg Boss 4 for the Telugu audience. Nagarjuna, the host of the show, launched the logo

Telugu entertainment channel Star Maa from Star Network, which has been curated by the love and acceptance of its viewers over last four years, has refreshed its identity, which is reflected in the new visual motif that has been unleashed. Star Maa holds together three important aspects — pride in our Samskruthi (culture), Sampradayam (tradition) and weaving stories towards Purogati (progress). Star Maa aims to celebrate the blend of these three aspects in every story we tell. The signature of its new identity comes from this. It believes that there is a little bit of Star Maa in every one of us.

The Star Maa cluster of channels operates in three genres of general entertainment, movies and music. It has distinct leadership in all three genres it operates, commanding a combined market share of 25% these channels own the largest share of Telugu television viewership. In the GEC category, Star Maa enjoys a 30%+ market share and is a dominant leader with the widest variety of programming.  Star Maa Movies is the biggest movie channel and Star Maa Music the most vibrant and distinct youth destination.

The brand refresh was unveiled in the launch episode of Bigg Boss 4, the biggest show of Telugu television.  Nagarjuna, the host while launching the logo, summarised it by saying it is a new start for an even more glorious journey of an already very strong brand.

Speaking on the occasion, the Star Maa spokesperson said, “We are incredibly humbled by the love the audience has showered on us in the last few years and our attempt with the new identity is to thank our viewers and offer them a channel they feel more proud to be a part of. Our viewers are our inspiration and their ability to keep their roots while developing the wings to fly is what drives us. This change is intended to celebrate the cultural richness of the Telugu region and build us as not just an entertaining brand but also an inspiring storyteller that shapes society.”

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