In the month of August, Dainik Bhaskar achieved 90% of the advertising base of the retail market, which contributes 70% of its advertising revenue. This indicates that consumption in non-metro markets is back to almost normal.
A recent report of E&Y reiterates the finding that the non-metro markets will propel India's recovery. For Dainik Bhaskar, the advertising categories such as real estate, jewellery, automobile, healthcare, FMCG and Government have bounced back very strongly.
In the automobile category, in the month of August, Dainik Bhaskar saw 9% volume growth.
Harrish Bhatia, President Sales and Marketing, said, âThe markets of Rajasthan, Madhya Pradesh, Bihar and Gujarat have recovered much faster than expected and in certain categories like real estate and jewellery, we have seen growth in Madhya Pradesh and Rajasthan.Â The stronghold of Dainik Bhaskar in these markets is helping us to gain larger market shares.â
Satyajit Sengupta, Chief Corporate Sales and Marketing Officer, said, âWith the festival season round the corner and the Central Government announcing unlock 4.0, we are very confident that companies will go all out to get the sales that they lost in April, May and June and hence advertising budgets will be increased.â
According to market sources, Indian language print circulation has reached 85% of pre-Covid levels and Dainik Bhaskar is leading the way.