Republic Bharat hikes ad rates by 50% after retaining No. 1 position for three weeks in a row

With its Hindi news channel Republic Bharat winning the ratings game, Republic Media Network has made a strategic decision of increasing the channel’s ad rates by more than 50%.

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With the upcoming festive season, R Bharat has announced special offers, promising advertisers across genres a seamless execution experience with the best platform in the Hindi News Market.

Hersh Bhandari, COO of Republic Bharat, said, “The belief that news is back has been our biggest win. We have demonstrated with our performance that we have been consistently delivering for our partners. Clients today are ready to reward performances if they are convinced about their investment and smart enough to understand their returns. With over 200 weekly active brands showing their faith in the brand, we are in a position to ask the deserving ad rate in the market, and we are confident that the market will respond positively.”

Vikas Khanchandani, Group CEO of Republic Media Network, said, “Republic Bharat as a brand has taken up people’s causes and has stayed true to its core by focusing on 100% news. R. Bharat has connected with the Hindi-speaking masses by staying relevant, fearless and honest. That love and affinity for the brand have translated into strong viewership and ratings. Republic Bharat as platform delivers both performance and impact, which makes it the most engaging and effective news platform across Bharat.”

“With the aspiration of bringing news back to a genre that had forgotten how to break news, R Bharat has quickly established a strong position in the fragmented Hindi news market by becoming the Number 1 Hindi News Channel in less than 19 months of existence, reaching 19.53% market share this week with Prime Time at 19.95% Market Share (NCCS 15+ HSM Week: - 34’20). The average time spent per viewer has grown by 100% since its launch at a staggering 27 mins whereas the total time spent of the Hindi News genre is 17 mins. The channel has uniquely positioned itself as 100% news, consciously moving away from placing entertainment shows in the news wheel as the other counterparts in the genre,” Republic Media Network said in a press statement.

“R Bharat continues to maintain no. 2 position in terms of reach, delivering more weekly reach than some of the leading paid Hindi GEC and Hindi Movie channels in the country. The channel is also owning prime time, delivering an average market share of 18% (NCCS 15+ HSM Week: - 32'20 to 34'20), with its marquee show Puchata Hai Bharat taking the biggest bite of the market share this week at 26.65% and other Prime time shows such as Mahabharat at 24.41% and Yeh Bharat Ki Baat Hai at 18.17%. (NCCS 15+ HSM Week: - 34’20),” the statement said.

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