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Prega News celebrates its 10 years with ‘Prega Moments’ from users

Conceptualised by ADK-Fortune, the #PregaMoment campaign’s aim is to cheer up couples and connect with them once again to mark their glorious journey

Prega News, a leading pregnancy detection brand, celebrates its 10-year mark in the industry by recreating some special moments shared by its users.

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Prega News understands how each woman has a different tale to tell about the time they received the news of their pregnancy. #PregaMoment aims to capture exactly that. The series of three films capture a gamut of emotions to express the best 'good news' one can receive in their lives.

The campaign comes in the trying times of the pandemic as a ray of hope for the expecting mothers and as a beautiful memory for others. The brand's objective is to cheer up couples all over and connect with them once again to mark their glorious journey. So, all mothers, old and new, can now share their unique #PregaMoment stories on a portal especially created for this occasion.

The films have been scripted and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon, a WPP company and part of Wunderman Thompson South Asia Group. 

Joy Chatterjee, DGM, Mankind Pharma, said, “This year Prega News achieved the 10-year milestone of being the industry leader in the country. We wanted to mark this occasion with something special that would take our consumers back in time. It was our little way to celebrate this joyous occasion with the Prega family. The category of pregnancy detection kits, in particular, has witnessed a spike in sales during the pandemic, which gave us another reason to connect with women who are planning for a baby in the near future."

Subroto Pradhan, Managing Partner, ADK-Fortune, added, “It has been an absolute privilege to be associated with this iconic brand for past six years. What makes us proud is the consistency of the work and the passion of the entire team to keep raising the bar every time. Can’t thank Team Prega enough for this wonderful journey.”   

The campaign will run on television and all digital platforms. The film will be released across India in four regional languages so that the maximum number of women can participate and share their #PregaMoment.

Credits:

Client: Mankind Pharma

CEO: Rajeev Juneja

Brand & Marketing Team: Joy Chatterjee, Gunjan Virmani

Agency: ADK Fortune Communications Pvt. Ltd.

Managing Partner: Subroto Pradhan

ECD: Uday Rao, Nakul Sharma

Creative Team: Piyush Gupta, Sanyam Sharma, Tanima Kohli

Account Management: Ambar Sharan Lal, Priyanka Surkali, Harshita Adlakha

Production house: Jamurah Films

Director: Tathagata Singha

DOP: Soumik Mukherjee

Producer: Rajesh Bhanushali, Tasneem Rajgara

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