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Madison Digital wins SEO mandate for Indira IVF

The account was won in a multi-agency pitch and the agency will handle all SEO-related work for Indira IVF

Madison Digital has announced that it has won the SEO mandate for Indira IVF, a fertility clinics chain. The account was won in a multi-agency pitch and the agency will handle all SEO-related work for Indira IVF.

Since its inception, Indira IVF has worked on providing affordable and creditable infertility treatment to the low and middle income segment. Armed with state-of-the-art infrastructure, Indira IVF helps countless couples navigate the often-complicated journey of infertility and ultimately realise their dream of parenthood. Started in Udaipur, Rajasthan by Dr. Ajay Murdia, Indira IVF now has over 92 centres across India.

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Nitiz Murdia

Nitiz Murdia, Director, Indira IVF, commenting on the collaboration, said, “Infertile couples looking for fertility treatments these days are selecting digital means to research and reach the doctor via tele-consultation. We are happy to partner with Madison Digital to strengthen Indira IVF’s online presence.”

Vishal Chinchankar

Vishal Chinchankar, Chief Digital Officer, Madison Digital, said, “Another great win during the lockdown. We’re happy to partner with Indira IVF and look forward to a great journey ahead.”

Madison Digital, part of Madison Media, does digital work for clients like Marico, Asian Paints, Viacom 18, Godrej Properties, Pidilite, Blue Star, McDonald’s, Tata Chemicals, Crompton, Indian Oil, Snapdeal, Piramal Healthcare, Honda 2 wheelers, Fabrento, Indiabulls and others.

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