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Lizol unveils disinfection-focused campaign ‘Safe to touch’

The campaign is a behaviour change campaign conceptualised by McCann. It will be pan-India and in multiple Indian languages, focusing on the need to clean and disinfect surfaces to keep loved ones safe and break the chain of infection

Click on the Image to watch the TVC.

Disinfectant brand Lizol from RB Hygiene has unveiled a new campaign ‘Safe to touch’, focusing on raising awareness during the ongoing pandemic on the importance of surface disinfection to help fight germs and viruses.

Since the onset of the Covid-19 pandemic, Lizol has been educating consumers on understanding the need for disinfection to help break the chain of this deadly infection.

Sukhleen Aneja

Sukhleen Aneja, CMO, Marketing Director, RB Hygiene, South Asia, said, “Lizol is a global disinfection champion and has been working towards educating consumers on the need and importance of surface disinfection to protect our loved ones during the pandemic. We are experiencing a heightened hygiene consciousness around us and in that context, it is important for us to educate consumers on the need for surface disinfection along with personal hygiene. Lizol’s range of disinfectant multi-surface cleaners have been tested and proven effective at killing Covid-19 virus. With the new campaign, Lizol aims to educate consumers to not just clean but disinfect their homes making every surface safe to touch.”

Skand Saksena, Director R&D, RB Hygiene Home, South Asia, said, “At RB, we exist to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. Lizol Disinfectant Surface Cleaner is one of the leading hygiene products in RB’s portfolio that has been tested and proven to be >99.9% effective against the Sars-Cov-2 virus. The findings established that Lizol Disinfectant Surface Cleaner prevents the spread of the infection by disinfecting contaminated surfaces and helps in keeping homes clean and germ free.”


The new campaign is a behaviour change campaign conceptualised by McCann and is aimed at educating consumers.

Prasoon Joshi

Prasoon Joshi, CEO and COO, McCann Worldgroup, said, “This film is about educating consumers on protecting themselves and their families from germs and viruses, which is very important and relevant in the current scenario. The campaign looking at creating awareness on germs at home not just on the floors but multiple surfaces like doorknobs, kitchen counters, etc.”

The ‘Safe To Touch’ campaign will be Pan-India and in multiple Indian languages, focusing on the need to clean and disinfect surfaces to keep loved one’s safe and break the chain of infection.



Production House: Picture Perfect

Producer: Rickii Kapoor/ Sangeeta Kapoor

Director: Milind Dhaimade

DOP: Priya Seth

Post-Production: Prime Focus

Music: Gaurav Chatterjee

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