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Liqvd Asia bags creative and social media mandate for Tata Shop Share Smile

The mandate includes 360-degree social media management, maintenance and upscaling of various social media handles and upping the game of creative management

Liqvd Asia has won the social media and creative management mandate for Tata Shop Share Smile following a multiagency pitch. The mandate of the programme will be handled by the agency’s Mumbai office.

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Shop Share Smile is a special programme for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the family and friends they refer and the channel partners, who get invited by a Tata company, can avail of offers from various participating Tata Group companies. 

Liqvd Asia will be responsible for a comprehensive creative and social media strategy that would focus on the building awareness and more engagement on the initiative brought by Tata Group. The mandate includes 360-degree social media management, maintenance and upscaling of various social media handles and upping the game of creative management.

Tanushree Radhakrishnan, COO, Liqvd Asia, said, “Tata is one of the most loved brands in the country and it’s definitely a privilege to be the face of such an esteemed brand and be responsible for their outlook towards their enormous clientele. We are glad that the team at Tata Shop Share Smile has entrusted us with this task and we are confident of putting our best foot forward.”

Speaking on the occasion, Purnima Kathuria Bhambri, National Brand Strategy Head, Liqvd Asia, said, “It's a fantastic win. We are honoured and proud to have a Tata group company on our client portfolio. This prestigious win serves as a great testament of our strategies and services that we have been offering to our clients. With the same zeal, we are confident of delivering our best of services and out-of-the-box solutions to Tata Shop Share Smile."

Liqvd Asia’s clients include LivingFoodz, GMAC, Axis Bank, Benetton, IndiaBulls Housing Finance Ltd, Sennheiser, Legrand, Glanbia plc and Adidas Originals. Currently LA is operating from their offices in Mumbai, Gurgaon and Singapore.

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