India brings home 12 metals at 2020 APAC Effie Awards

Winners of the 2020 APAC Effie Awards were announced over an awards ceremony that took place virtually on September 24-25, 2020. This year, India has won a Gold, three Silvers and eight Bronze Effies.

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The Leo Group has won the only Gold for India for the campaign #StopMithani done for HDFC Bank in the category Positive Change Social Goods - Brands.

The Leo Group has won a Silver for the campaign ‘There’s a playlist for that’ done for Spotify India in the category New Product or Service.

Mullen Lowe Lintas Group India has won the Silver for the campaign ‘Germ Nashini’ for Unilever in the category Brand Experience - Services.

The third Silver has been co-won by Jack In The Box and Edelman Mumbai for the campaign ‘Embracing dirt as an act of faith’ for HUL in the category sustained success.

The Bronze winners from India are Grey Mumbai for the campaign ‘Barbershop girls’ for Gillette India, The Leo Group for P&G’s ‘Bittu’, Ogilvy Mumbai for Castrol India’s ‘Protecting the real engine of India’ and ‘Making an expert feel like expert’, 82.5 Communications for ‘Intelligent know the difference’ for Bisleri, McCann New Delhi for RB’s ‘Overcoming India’s toilet divide’ and for Bill & Melinda Gates Foundation’s campaign ‘The conversational contraceptives’ and Havas Worldwide for RB’s ‘Right to Orgasm’.

There were 23 shortlists from India this year. The Leo Group (six) had the maximum shortlists followed by McCann Worldgroup India (five).

This year’s Awards saw 122 finalists from 12 territories contending for top honours, with winners being selected by an international jury of agency and client representatives.  The judging committee, led by Awards Chairman, David Porter, presented a total of 81 Effies, comprising 1 Grand Effie, 18 Golds, 25 Silvers and 37 Bronzes. 

The Grand Effie, or Best-in-Show, was clinched by BMF Sydney and ALDI Australia for their entry, Loyalty Pointless Points, which effectually showcases how ALDI’s Good Different brand platform enables points-loving Australians to buy more for less without the need for loyalty schemes.

Ogilvy was crowned Agency Network of the Year with 14 wins, comprising 3 Golds, 3 Silvers and 8 Bronzes.

New Zealand emerged as the overall winner with a grand total of 20 Effies, followed by Australia with 13 Effies, India with 12 Effies, Japan with 9 Effies, and China with 8 Effies.

“It’s an honour to witness and celebrate Asia Pacific’s best in marketing effectiveness with the APAC Effies.  Winning an Effie is as good as it gets in recognising effective work and is the dream of many brand marketers.  I congratulate all the well-deserving winners on this remarkable achievement.  I am sure our industry will continue to push new boundaries in the search for compelling and effective work, and that the Effies will showcase more than ever the dynamism and talent in our region”, said Porter.

The Special Awards are given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists.  This year’s Special Awards Winners were:

The full list of winners can be accessed here. All campaigns that clinched metals and finalists will be accorded points towards the 2021 Effie Effectiveness Index, which ranks the most effective companies and brands globally.

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