Insights-driven digital solutions agency Hashtag Orange has announced the addition of marquee global beauty and lifestyle brands — Kiehls India and Inglot Cosmetic — to its portfolio.
The Gurugram-based digital solutions agency has also bagged the digital marketing mandates of Indian health and lifestyle brands Kama Ayurveda, Kapiva and Tynor India.
Amid the new normal, focus of brands has shifted drastically from offline to online and performance marketing has emerged as the new favourite for marketers looking for sustainable returns on their investments. There has been a sizeable uptick in the demand for digital marketing wherein brands could keep a track of their investments and can map it against the measurable impact created thereafter. The marketing landscape has changed significantly at the global stage and India is no exception — deployment of funds is being scrutinised at all levels with business growth emerging as the top priority.
Saurabh Kapoor, Co-Founder of Hashtag Orange, said, “These are unprecedented times and brands have to be wary of their investments. The larger objective during these times remains to create measurable marketing impact against every investment. Performance marketing enables brands to optimise their spends and generate maximum traction amongst the target audiences. At Hashtag Orange, we have fully equipped ourselves for the changing needs of our clientele; we are extremely glad to have leading global as well as Indian brands on board with us in our journey ahead.”
Mukesh Vij, Co-Founder of Hashtag Orange, said, “Technology has played an integral role in the new-age marketing initiatives of brands, and we at Hashtag Orange, help in optimising their efforts with our specialised offerings. Insights from Google and Facebook coupled with the highly competent team at Hashtag Orange, have given our performance marketing programme an edge over others in the industry. We are elated to have secured the confidence of our partners, and we will continue to drive value for them in the future.”
In a short span of just two years, Hashtag Orange has successfully expanded its footprint in India and managed to venture into various categories, including e-commerce, fashion, beauty, online gaming, food, B2B businesses to name a few and is aggressively foraying into newer spaces in the market.