UK-based mobile e-commerce company Bango has chosen Gravity Integrated as their India distribution partner as part of an array of new Bango Marketplace partnership agreements across Asia.
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Paul Larbey
Paul Larbey, CEO at Bango, said, “The power of Bango Audiences to increase the success of campaigns in acquiring paying users for apps is increasingly recognised by app-focused agencies, publishers and app developers. An innovative new approach, especially one based on advanced technology and improved approaches to protecting user privacy, is always best when delivered in partnership with industry leaders that are close to customers. We’re delighted to welcome Gravity Integrated as a partner for distributing Bango Audiences to their client network and look forward to working closely with them in the coming years.”
Prashanth Challapalli
Speaking on the partnership, Prashanth Challapalli, Co-founder and Managing Partner of Gravity Integrated, said, “Bango has a highly proven marketing effectiveness model outside of India. Bango’s offering helps us target users who have paid for mobile content. Users who may not be part of our client’s existing base. When you integrate Bango’s technology into performance marketing, the rate and cost of conversion significantly improve. We are already talking to our clients about Bango and it’s a great complement to our focus on integrating data-led consumer insights to create powerful performance marketing solutions.”
Gravity Integrated is a data driven, skin-in-the game business growth solutions company with multi-platform execution capabilities across India, SEA and EEMEA.
Bango provides unique technology and services used by global leaders to grow their online commerce faster and effectively. Bango customers include Amazon, Google, Samsung, Softbank and Microsoft. Bango analyses detailed payment information from its global payment partners to gain insights into the buying behaviour of hundreds of millions of users. Bango Marketplace creates high life-time value (LTV) audiences by applying these insights. App developers use these audiences in Facebook ad campaigns to boost user acquisition.
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