ET Medialabs bags digital marketing mandate of meat and seafood brand Licious

Digital marketing agency ET Medialabs has bagged the digital marketing mandate of Licious, a meat and seafood brand that delivers safe and hygienic meat to households in seven cities and fulfils a million orders every month.

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Licious selected ET Medialabs to scale its business and efficiently acquire new users in Delhi-NCR, Mumbai, Pune and Chandigarh.  To do so, it awarded ET Medialabs the mandate for paid marketing, including on Facebook and Google. This includes performance marketing for both Facebook and Google via search ads, YouTube ads, display ads, UAC, etc. In addition to performance marketing, ET Medialabs will provide daily marketing reports about different channels.

The strategies and approaches ET Medialabs use include creating a scalable campaign structure and complementing it with Google’s advanced ML algorithms. These techniques have helped ET Medialabs scale channels such as Google four-fold after just three months of engagement. Also, ET Medialabs identifies which channels lead to the acquisition of new users and optimises them using in house data engineering tools. ET Medialabs creates digital marketing strategies based on specific hubs. Such an approach helps optimally reach consumers in areas that are in various stages of lockdown and unlock. Stock availability is an important factor that ET Medialabs considers while serving ads to provide the best user experience.

Amitek Sinha, COO, ET Medialabs, said, “We’re excited about the partnership with Licious, which is a premium brand that sells meats and seafood of the finest quality. Every meat a customer buys from Licious is guaranteed to be flawless, succulent, and flavourful. At ET Medialabs, we are helping Licious bring their premium products to dining tables across the country. With our expertise, Licious’ share in the competitive meat market is growing rapidly. We’re thrilled to transform the dining experience of millions of Indians by bringing Licious’ fine products to the attention of a larger audience.”      

Prathamesh Dembla, Head of Growth, Licious, said, “When we learned about the track record and offerings of ET Medialabs, we knew our search for a digital marketing agency had ended. Licious sells the finest meat in India; therefore, it is only befitting that we partner with a digital marketing agency that is the best in the industry. In the coming years, with the help of ET Medialabs, Licious aims at broadening their footprints and eventually become synonymous with meat. We are thrilled about our partnership with ET Medialabs and look forward to making this work for both of us.”

ET Medialabs specialises in delivering business growth using digital marketing, data and AI.

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