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Eight Indian shortlists at Warc Prize for Asian Strategy 2020

McCann Worldgroup India leads the Indian charge with three shortlists followed by Leo Burnett India with two

A total of 22 campaigns representing a wide range of brands and categories from nine markets have been shortlisted for this year's tenth edition of the WARC Prize for Asian Strategy, a search for the smartest strategic ideas from Asia's marketing industry.

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Indian agencies lead the way with the most campaigns shortlisted (8), followed by China (4), Hong Kong (2), Singapore (2), Bangladesh (1), Japan (1), Malaysia (1), Philippines (1), Vietnam (1) and Regional (1).

Among Indian agencies, McCann Worldgroup India led the charge with three shortlists followed by Leo Burnett India with two. Ogilvy, FCB India and Cheil India secured one shortlist each.

A variety of categories are represented, including automotive, finance, FMCG, telecommunications and travel, with international brands, such as Coca-Cola, McDonald's, Harpic, Nike, Pantene as well as local brands, including Nikkei, Singtel and Zomato making the shortlist.

The 10th WARC Prize for Asian Strategy, is currently being judged by an eminent panel of 26 client- and agency-side experts. Free to enter, the winners of the top award-winning papers will share a US$10,000 prize fund.

The winners will be announced on October 21, 2020. Insights of the winning case studies will be published in WARC's 2020 Asian Strategy Report, to be released at an event in Singapore early November.

Shortlists from India:

Title

Brand

Brand owner

Lead agencies

Contributing agencies

Good Vibes

Samsung India

Samsung India

Cheil India

 

Coke2home

Coca-Cola

The Coca-Cola Company

McCann

 

Fix it or forfeit it

Fevikwik

Pidilite

Ogilvy

 

Out & Proud – India Comes Out of The Closet

Times of India

Bennett Coleman & Co. Ltd.

FCB India

 

Overcoming India's Toilet Divide

Harpic

Reckitt Benckiser

McCann Worldgroup India

 

Honor the Donor

Fortis Hospitals

Fortis Hospitals Limited

Leo Burnett India

 

How Zomato won the game before the game

Zomato

Zomato India Pvt Ltd

McCann Worldgroup

 

#WFH – (#WeddingsFromHome)

Shaadi.com

Shaadi.com

Leo Burnett

Genesis BCW

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