Dainik Bhaskar came up with a 128-page special issue of its Indore edition, capturing the theme of Atmanirbhar Bharat — probably the highest ever pagination for any newspaper in India in last many years.
The special edition is probably a testament that the non-metro Indian cities are raring to get back to normal working conditions. The edition is not only special for the Dainik Bhaskar Group, but also heralds the return and confidence of the advertiser in print media. This is an indication that businesses are beginning to get back on track and are ready to meet the pent-up demand of the lockdown.
Girish Agarwal of Dainik Bhaskar Group, said, "The theme of Atmanirbhar Bharat is being aptly captured by this 128-page issue. Advertising categories from across sectors such as real estate, auto, education, FMCG, jewellery, electronics, lifestyle, government and social advertisers have come forward to take advantage of Atamnirbhar Indore.”
Mukesh Mathur, Resident Editor, Indore, added, “This issue is spectacular from the readers’ perspective, having rich editorial content on the theme of Atamnirbhar Indore, a treat for our valued readers. At Dainik Bhaskar, we strive every day to provide news and information which lead to insights readers use in their daily lives.”
“We are confident that this issue will usher positivity among clients for newspaper advertising. This team effort will serve as a new benchmark for future such special issues,” said Naresh Pratap Singh, Unit Head, Indore.
The newspaper industry in India is coming back to pre-Covid levels, led by Indian language publications. In almost all the states, circulation copies have reached more than 85% of pre-Covid levels. Kerala seems to have crossed 90% circulation. This is all led by non-metro cities of India.
According to a recently published EY report titled, “Will non metro markets propel India’s recovery”, the non-metro markets show higher resilience than metro markets. The percentage of respondents who are expected to spend more post-lockdown on majority of the categories was much higher in non-metros. There is higher inclination to spend on categories such as consumer durables, FMCG, auto, and lifestyle in these markets. The report said newspapers lead the trust index.