Daawat Basmati Rice awards digital mandate to Grapes Digital

Grapes Digital, an integrated communications agency, has won the digital mandate for Daawat Basmati Rice, produced by Basmati rice manufacturer LT Foods Ltd.

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As part of this mandate, Grapes Digital will handle the digital strategy, media planning and buying for the brand.

Himanshu Arya, Founder and CEO, Grapes Digital, said, “We are thrilled and excited to partner on this journey with an iconic brand like Daawat – which is a start of a longstanding mutually beneficial working relationship. With this win, we are certain to strengthen our presence in the industry. Our proactive approach has always ensured meeting with the desired business results for all our brands, and the same will hold true for Daawat.”

Ritesh Arora, Head, India and Far East and New Business of LT Foods Ltd., said, “The industry we are a part of is a cluttered market space with players from both the organised and unorganised sectors. With our association with Grapes Digital, we look forward to working on strategies and content creation that will help break through the digital noise. We look forward to ideating and executing exciting campaigns, and are certain that with the given expertise of Grapes in the digital space, we will achieve our goals.”

Grapes Digital is a decade old full-fledged digital marketing agency, nurturing digital marketing and advocacy for brands of national and international repute.

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