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boAt signs Diljit Dosanjh as new brand ambassador

With Dosanjh on board, boAt aims to touch a ‘desi tune’ with enthusiasts. The aim is to target music enthusiasts seeing his likeability across ages

Diljit Dosanjh

boAt Lifestyle, a consumer tech brand that is an amalgamation of music, fashion, and action sports, has signed actor and singer Diljit Dosanjh as their new brand ambassador.

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With Dosanjh coming on board, boAt aims to touch a ‘desi tune’ with enthusiasts. The brand has signed multi-talented Dosanjh to target the music enthusiasts seeing his likeability across ages.

boAt products have been evolving from wired to wireless, from earphones to ear-buds, and have even partnered with Amazon and Google for voice-enabled speakers. After establishing dominance in the audio accessories market boAt has now debuted in the ‘wearables’ category.

Aman Gupta, Co-founder, boAt, said, “Diljit has a simple yet high spirited and lively personality. From his zany outfits to his chunky shoes to his impromptu comedy while conversing with electronic devices is what is admired by millions of millennials and Generation Z followers. Keeping the same in mind, we knew he is the perfect fit as a boAthead.”

Expressing his thoughts, Dosanjh said, “Punjabi music and folklore are bass-heavy and boAt’s high quality yet trendy products allows one to have great sound experience. In boAt, I have a new partner, which is truly Indian, and resonates with my personality.”

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