Berger Paints India Limited has announced its association with Akshay Kumar for their waterproofing range of products under the HomeShield Brand.
Berger Paints Homeshield offers scientific assessment of the waterproofing problems. The problem and the condition are detected scientifically through a concrete moisture meter, which is innovative and different from the conventional process of doing waterproofing. The waterproofing range has an array of products that are offered after evaluating the level of dampness and the condition. The brand’s decision to sign Kumar was apt as the actor himself believes in technology and innovation in real life, which perfectly infuses the right communication to its target audience.
Abhijit Roy, MD and CEO of Berger Paints, said, “We are very excited about the association with Akshay, who is today one of the biggest stars in the Indian film industry. With a career spanning decades built on the edifice of his passion for hard work, devotion to quality and zeal to innovate with challenging roles, he is a perfect fit for Berger HomeShield which embodies the values of trust, dependability, durability and high product performance in the segment of waterproofing. It is one of the fastest growing segments for us and the association with Akshay would help create better brand visibility and recall, helping catapult the brand as the preferred consumer choice.”
Speaking on the occasion, Kumar said, “Berger Paints always keeps innovation at the heart of its strategy. When Berger approached me for this association, I felt there was a lot in common in terms of our conviction and value systems. Both of us believe strongly in the power of innovation and the need to adapt to changing needs and thus, we are a perfect match. Damp walls and leaking ceilings are harsh realities in Indian homes with limited analytical solutions present in the market. Berger HomeShield with its concrete moisture meter carries out a scientific assessment of the problem and then prescribes a suitable solution based on well-researched parameters, which stand out among the current alternatives available to the home owners.”
Berger HomeShield offers a complete range of construction chemicals and waterproofing solutions.