Bandhan Bank has recently appointed Rahul Parikh as Executive President and Chief Marketing and Digital Officer.
Parikh will be responsible for the Digital Banking Business P&L and for building a strong digital backbone to support the bank. He will lead the marketing function of the bank, which focuses on furthering brand equity by improving brand salience, customer experience, customer engagement and product marketing.
Parikh has a rich experience of 21 years spanning multiple strategic roles across financial services firms. He has extensive expertise in building and growing asset management and wealth management businesses across physical and digital.
He comes to Bandhan Bank from Roots Ventures, where he was a partner and responsible for driving AMC strategy, fund raising, supporting deal-making and investee company operations.
Previously, Parikh was the Chief Executive Officer at Bajaj Capital Ltd., where he transformed the organisation by building strong capabilities in areas of digital, marketing, technology, research and advisory, and risk management. Prior to Bajaj Capital, Parikh had held multiple leadership roles at Aditya Birla Financial Services (now Aditya Birla Capital), including that of the Head of Aditya Birla Money MyUniverse, where he spearheaded the category creation of the online personal finance space in India for digitally savvy customers.
Parikh has won numerous external recognitions for his work, winning various awards for his pioneering and cutting-edge work at his previous organisations. He will be based in the bank’s headquarters in Kolkata and will report to Chandra Shekhar Ghosh, Managing Director and Chief Executive Officer.
“I am pleased to welcome Rahul to the Bandhan Bank family. As a young universal bank, digital technology plays a vital role in the way our customers experience our Bank and how we fulfil their expectations. At the same time, having completed five years of our operations, we need to drive our marketing initiatives to support and add value to the strategic roadmap that we have for the Bank. I am sure that Rahul, with his years of experience and expertise, will successfully lead the functions to create value for the customers of the Bank,” said Ghosh.
Bandhan started in 2001 as a not-for-profit enterprise that stood for financial inclusion and women empowerment through sustainable livelihood creation. It turned into an NBFC a few years later but the core objective remained financial inclusion. When Bandhan Bank started operations on August 23, 2015, it was the first instance of a microfinance entity transforming into a universal bank in India. On the day of launch itself, Bandhan Bank started with 2,523 banking outlets. In the last few years of operations, Bandhan Bank has spread its presence to 34 of the 36 states and union territories in India with 4,559 banking outlets.