22feet Tribal Worldwide appoints Amrit Panigrahi to lead transformation consulting and technology practice

In a move to bolster its digital transformation and brand experience offering, 22feet Tribal Worldwide, part of the DDB Mudra Group, has appointed Amrit Panigrahi to lead its transformation consulting and technology practice. Panigrahi will closely work with Preetham Venkky, President, 22feet Tribal Worldwide and CDO of the Group.

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Panigrahi has spent over nine years as a functional and process lead with KPMG, Deloitte USI, IBM, Accenture and HCL Technologies. In his previous stints, he has worked in areas of business consulting, change process optimisation and has led technology-based business transformation.

Preetham Venkky

Venkky said, “What started in 2019 as a vision to bring in newer paradigms of innovation by hiring the right people is coming together beautifully. We’ve brought in diverse talent that have worked beyond the traditional agency ecosystem. I’m thrilled to have Amrit join the team who will help our clients’ grow their digital presence and strategies to not just weather the current Covid-19 situation, but also develop long-term digital capabilities using technology, data, and automation. The goal is to help brands rapidly transcend through the stages of digital marketing maturity and achieve personalised execution for single-customer based marketing outcomes.”

Speaking on his appointment, Panigrahi added, “In my experience, over 80% of CEOs believe that the ever-surging digital economy will impact their industry, but less than 30% have or are executing on their digital strategy. It's an exciting opportunity to offer creative tech solutions to a robust roster of brands from traditional businesses, to offline-first brands that are on the cusp of digital transformation, to digitally native ones. Digital transformation is no longer about the big beating the small, it’s about the fast beating the slow.”

DDB Mudra Group’s brands include DDB Mudra, 22feet Tribal Worldwide, OMD Mudramax, Interbrand, Track and TracyLocke.

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