Triller appoints TikTok's Rohan Tyagi as VP of Marketing, India

Triller, the US-based photo and video sharing app that was recently launched in India, has announced Rohan Tyagi as its Vice-President of Marketing in India.

In this new role, Tyagi will develop and implement cohesive marketing strategies to drive brand growth for Triller in India. Moving forward, Triller will explore key strategic associations with key Indian partners and influencers — evident from all the artists and digital celebrities that they have joined the platform.

Mike Lu, CEO at Triller, said, “We are very excited by Rohan's appointment to the Triller family and are keen to explore his expertise in helping lead marketing and growth for the Indian market. His years of experience in the industry will be an asset to Triller as we accelerate our journey in India."

Abbos Roohparvar, Senior Vice-President at Triller, said, “Triller’s entry into India has been phenomenal, growing from one million to 30 million overnight in our first week. The Indian market is a huge opportunity for us. All the support and appreciation Triller has received from India has strengthened our resolve to win big in the Indian market through partnerships and strategically integrating businesses and individuals.”

On his move to Triller, Tyagi said, “The digital world is moving a mile a minute. There is so much content being made in India and creators have found a home for creative expression in Triller.  Triller is poised to grow exponentially in India in the near future and at the root of this growth is the world’s second largest internet market consumer base. I am eager to build its presence across markets and ensure we come up with innovative ways of achieving this. I am humbled by the faith the senior leadership has put in me and will strive to build Triller in a way that retains the essence that it stands for — a safe haven for creative expression with music at its core.”

During his last stint with ByteDance as Associate Director of Marketing, Tyagi was responsible for brand marketing and strategy for TikTok India. Having been in the industry for over a decade, Tyagi’s unrivalled expertise spans across the different domains of marketing—consumer behaviour, online and offline campaigns and alliances, market research as well as new-media planning. Prior to ByteDance, Tyagi has also worked with media houses like Zee Media Corporation and ABP News.

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