Tonic Worldwide, World for All launch campaign to end discrimination against Indian pet breeds

World For All Animal Care & Adoptions, an animal welfare organisation, in collaboration with Tonic Worldwide; a digital-first creative agency, has launched a campaign #VocalForLocalPets, intending to end discrimination against stray animals.

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Violence and discrimination against animals on India's streets are on the rise. #VocalForLocalPets has been conceptualised to give these defenseless and helpless animals a voice. The campaign allows pet lovers to adopt and give these local breeds all the love they deserve while being a part of their family. Under the circumstances where everyone is presenting a united front against the pandemic and the nationalistic unity is on the rise, the team thought that solidarity with local animals is an emotion that would go a long way to find them their families and homes. Given the conditions of the current lockdown scenario, the team has launched a microsite that features all the pets that are up for adoption. In addition to this, the campaign is also being promoted on World For All’s social media handles.

Sharmee Bhatt, World For All Animal Care & Adoptions, said, “The animals on the street are often mistreated by people as they are helpless and homeless. Their life is extremely difficult with having to often suffer from extreme thirst, hunger and accidents as well.

“The Vocal for Local sentiment intends to show these desi dogs and cats as equally loving and deserving the same amount of love we give to other cats and dogs by showcasing them as a part of India. By no means do we mean to shame adoption of foreign breeds. Our aim is for everyone to look at these intelligent and sturdy Indian breeds the same way they look at other breeds, and together we hope to find loving homes for them through this initiative.”

Pratik Hatankar, Head of Innovations and New Initiatives, Tonic Worldwide, said, “It is disheartening to see the discrimination between breeds and the violence perpetrated against the animals on India's streets. After our honourable Prime Minister’s urge to go #VocalForLocal, we decided to extend this thought to give a fair chance to Indian breeds. This is a heartfelt effort to encourage our country to adopt local Indian breeds as pets, give them loving homes, and become the voice of these marginalised breeds.”

World For All Animal Care and Adoptions is a Mumbai-based registered organisation founded in 2010 with focus on stray animal adoptions among other programmes. So far World For All has successfully managed 7,500+ adoptions; 60,000+ rescues through its ambulance service; sterilisation of 11,000+ animals with its team of senior veterinarians; currently taking responsibility for the care of 300+ old and disabled animals at 'The Probably Paradise Shelter', Karjat and has educated 14,500+ young individuals to be more compassionate towards animals through its revolutionary Teach Co-Exist Awareness Program.

World For All also started a Feeding Program when the nationwide lockdown began and has successfully helped in providing 19,500+ meals to needy strays every month ever since.

They have been able to rescue, treat, sterilise, and find forever loving homes for thousands of helpless and needy homeless animals.

The microsite:

vocalforlocalpets.worldforall.co

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