Times Network launches India Revival Mission, a campaign aimed to revive India's economy from Covid-19 impact

The Covid-19 pandemic has adversely affected businesses across sectors and it is vital to plan the revival of the economy and put the business community back to economic certainty. Driving this agenda, Times Network has launched the India Revival Mission (IRM), a mega campaign aimed to shape decisive strategies and policies to reboot, reload and relaunch the economy. 

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An ongoing thought leadership platform by the network, India Revival Mission conducts a series of curated initiatives through discourses and deliberations with global visionaries, key policymakers, influencers and corporate leaders who share their vision and actionable insights to accelerate India’s economic resurgence.

MK Anand, MD and CEO, Times Network, said, “The pandemic has created unprecedented impact on business and economy globally. As we come to terms with its persistent nature and adjust our lives around it with a view to restart parts of the economy that have been suspended for months, we realise the need for actionable intelligence, innovation and ideation. As India’s significant influencer and opinion maker, we at Times Network are committed to play an active role in championing critical issues that matter to the nation. India Revival Mission collates substantial insights and knowledge from leaders of India Inc., through multiple detailed surveys and uses this intelligence to guide the discourse and discussions that will help frame the best policy response that can mitigate the impending economic crisis.”

Encouraging small businesses to revive from the economic impact of Covid-19, Nirmala Sitharaman, Finance Minister, said, “I want to assure through you to all businesses, please go ahead approaching the banks. Take the loans. Please have the money in your hand to restart the business.”

Speaking on boosting a self-reliant India with Atmanirbhar Bharat initiative, Piyush Goyal, Minister of Railways and Minister of Commerce and Industry, said, “The Atmanirbhar Bharat package is not a short-term band aid solution, it's a sustainable long-term programme for the prosperity of 135 crore Indians. It is a programme that will define the future of India not only taking us to the 5 trillion-dollar mark in the next five years but make us a 10 trillion-dollar economy by 2030. We may have lost some time in the last year or so because of the global World Trade wars in the initial period and then Covid-19, but we have the resilience, we have the confidence to make up for the loss of time and emerge victorious in our targets.”

Fronted by the network’s news channels, ET Now, Times Now, Times Now World, Mirror Now and its digital assets, Times Network brings a comprehensive curated programming line-up under the ambit of India Revival Mission. This includes the IRM India Development Debate and special primetime discussions on challenges that lie ahead to revive India’s economy.

Dialogues, a series of in-depth interviews featuring key economic architects of India, who will share their perspective, drawing from their area of expertise, to helping traverse this crisis and accelerate economic recovery and IRM Council, a weekly roundtable series focused on key sectors with voices from India’s political and industry bodies who will assess the sectoral challenges during and post-pandemic and the outline the road map for the recovery of the sector. The various segments and primetime shows will feature leading policy making and thought leaders of India Inc., including Nirmala Sitharaman, Finance Minister; Goyal, Minister of Railways and Minister of Commerce and Industry; Smriti Irani, Minister for Women Child Development and Textiles; Nitin Gadkari, Minister of MSMEs, Road Transport and Highways; Hardeep Singh Puri, minister of Civil Aviation and Housing and Urban Affairs; Rajnish Kumar, Chairman, State Bank of India; S.S. Mallikarjuna Rao, MD and CEO, Punjab National Bank; M.R. Kumar, Chairman, LIC; Gita Gopinath, Chief Economist of the IMF and Nouriel Roubini, American Economist, among many others to share actionable insights and strategies.

To assess the impact of the pandemic on businesses across various sectors, Times Network has also developed an in-depth Business Perception Survey in partnership with the Institute For Competitiveness. The survey will lead with insights from India’s business community and present a holistic blueprint for India’s recovery and distil domain specific action points that need to be implemented to ensure long-term health of businesses and the economy. Strongly led with a purpose to arm leading policymakers with relevant information, they would require critical policy decisions to revive the economy. The survey results will be analysed through special programming on air and the findings will be compiled as a White Paper.

Sustaining the momentum to revive India post the lockdown, the network would also host a thought-leadership event, IRM Conclave, with leaders of India Inc, leading economic minds, domain experts, key administrators and bureaucrats to discuss the way ahead for the nation. Times Network India Revival Mission is presented by YONO SBI, co-powered by LIC and Punjab National Bank and knowledge partner Institute For Competitiveness.

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