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Thought Blurb bags creative mandate for InterMiles

The account was won following a multi-agency pitch and the agency will handle the 360-communication mandate for the travel and lifestyle rewards programme

Thought Blurb has bagged the creative mandate for travel and lifestyle rewards programme, InterMiles (Formerly JetPrivilege). The account was won following a multi-agency pitch and Thought Blurb will now be handling the 360-communication mandate for InterMiles.

This creative mandate is another feather in the advertising and design agency’s hat as the agency continues to make forays into the digital space, which is gaining relevance amid the current scenario.

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Zameer Kochar

Zameer Kochar, Vice-President (Marketing & Member Engagement), InterMiles, said, “InterMiles has evolved into an everyday travel and lifestyle rewards programme fulfilling the aspirations of its 10 MN+ members with relevant and engaging value propositions. In Thought Blurb, we found an able creative partner to bring our brand vision to life. With their expertise and acute understanding of the category and consumer sentiment, we are confident that this partnership will truly be rewarding for both of us.”

Thought Blurb has been providing strategic communication solutions to InterMiles since early this year and is now working closely with the brand to navigate through the current scenario, and meaningfully engage with members through its expanded offerings.

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Vinod Kunj

Vinod Kunj, CCO and Managing Partner, Thought Blurb, said, “InterMiles is a one-of-a-kind player in the market, and we’re really excited to be working with such a dynamic brand. Right now, we believe it’s more important than ever for brands to strengthen their relationships with their customers. For us, InterMiles’ expanded offerings are a big opportunity to connect with customers in new ways through digital platforms and build relevance for the brand.”

The 360-communication mandate includes integrated marketing campaigns for InterMiles, as well as its strategic partnership and BAU communications. The business will be managed out of Thought Blurb’s Mumbai office.

InterMiles is a loyalty and rewards programme that lets members make everyday transactions and lifestyle experiences more rewarding by earning InterMiles across, essential services, healthcare, wellness, e-learning, shopping, dining, travel and a lot more.

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