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The Advertising Club and MICA launch leadership development programme ‘Data Science in Strategic Marketing & Management’

Supporting the communication efforts of this initiative is Dentsu Webchutney which has come on board as the creative partner

The Advertising Club and MICA have announced an exclusively designed Leadership Development Programme. The programme on “Data Science in Strategic Marketing & Management” is aimed at driving learning and effectiveness in the category. Supporting the communication efforts of this initiative is Dentsu Webchutney who have come on board as the creative partner.

This online management development programme has two parts – a main and an advanced module. The overall objective is to empower its participants with knowledge required to understand the role of data science in delivering high impact marketing solutions while also building execution capabilities.   This objective will be achieved through an intensive and inclusive programme aimed at inculcating a critical understanding of data sciences, machine learning, storytelling through data, and applications in strategic marketing. Hands on approach will be developed through a capstone project, actual programming on tools and data platforms.

Speaking about the partnership, Partho Dasgupta, President, The Advertising Club, said, “The current global landscape has been challenging and every business strategy had to be adapted to the new digital order. In such a scenario it is critical that the young minds in the category upskill and are aligned to meet the changing demands of the advertising and marketing landscape – Data Analytics being one such important and defining marketing metric. The program curated in association by MICA and delivered by category thought leaders will play a key role in allowing young minds from the industry to develop an appreciation of the applications of big data analytics in Marketing. It will aid in learning tools required to solve marketing problems through Data Science.”

Speaking about the learning initiative, MICA Dean Preeti Shroff said, “The program curated together with The Advertising Club is critical in elevating knowledge level and expanding learning experiences of our young and creative advertisers and marketeers. The course will induct these young minds into the world of data mining analytics - now imperative to understand consumer trends, track impact and showcase effectiveness of every marketing effort. Data is the most important global currency at a time when ROI is being constantly measured in a rapidly changing world.   This program will empower young professionals with knowledge required to ensure effectiveness for their campaign and deliver return on every rupee and all other resources invested in marketing.”   

The Advertising Club continues to play a transformational and catalytic role in developing industry practices and facilitating category growth by providing stirring knowledge and ideas exchange platforms as well as learning initiatives like Marquees, Goa Fest, Effies, Emvies, the digital debate series VICE & VERSA and now the upcoming Learning & Development programs.

Application to the programme will be soon open on

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