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BuzzInContent drives awareness on availability of affordable and accessible cancer care

The online cancer care platform partners with actor Sanjana Sanghi to launch #FightCancerWithOnco campaign. She talks about the challenges cancer patients and caregivers face and how the platform gives guidance at every stage of treatment

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Online cancer care platform has announced its partnership with debutant actor Sanjana Sanghi of ‘Dil Bechara’ fame to launch its #FightCancerWithOnco campaign to create awareness on personalised cancer care that can be easily availed through it.

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The company launched two videos for the multi-platform campaign. Sanghi talks about the challenges that cancer patients and caregivers face when diagnosed with cancer and how through its network of senior oncologists helps cancer patients get guidance on their treatment at every stage. Through, patients can consult the best cancer doctors online or over a call, book appointments to get the right treatment guidance, get lifelong support from Onco’s doctors and become a part of India’s largest cancer support community, getting guidance from cancer survivors.

Rashie Jain, CEO and Co-Founder,, said, “Sanjana’s character in the movie resembles a young patient very closely — someone who wants to lead a normal life but is also fighting a battle with cancer every day. They want to get the right care and want to get better. After watching the movie, we felt Sanjana would be able to connect very well with all our cancer patients and their families. She will help us drive awareness about how is bridging the gap by helping patients get access to the right information by connecting them with top cancer experts and providing them the care they need. We are very excited to have her represent Onco and share our vision with our customers.”

Speaking about the association with, Sanghi said, “Having played the role of a cancer patient and spending time with many young cancer patients and survivors for the preparation of my role, I realised there is a huge struggle for them with access to the right information, be it with regards to the different treatment options, or knowledge of possible side-effects from the treatment. There are not many people they can turn to with questions like ‘how did you deal with this?’ and ‘is it normal to feel this way?”. When reached out to me and I spent time knowing about what they do and how their services are helping cancer patients and caregivers overcome this challenge, I could connect with them and felt it was the right brand for me to partner with. It was in a way for me to give back to the cancer community by letting them know about”

Film 1:

Film 2:


Production House: The Bigger Picture Films

Producer: Kripa Jaising

Director: Shahnawaz Ali

DOP: Raju Biswas

Associate Director: Prerna Kathuria

Editor: Sarfaraz Ali

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