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Nestlé India celebrates India’s indigenous ‘masalas’ in Maggi Special Masala Noodles TVC

The campaign takes us on a journey, showcasing a wide variety of herbs and spices that can be found across India. It says Maggi Special Masala Noodles is a signature recipe made with 20 spices and herbs from across India

Click on the Image to watch the TVC.

The spice box in the kitchen is a common sight. This spice box becomes a ‘special’ box with its herbs and spices that can transform any dish into a tasty meal by giving life to even the simplest of preparations. India enjoys a rich diverse heritage of spices and herbs that are indigenous to the country. With the aim to celebrate this diversity and these indigenous ‘masalas’ of India, Nestlé India has launched a campaign for Maggi Special Masala Noodles.

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Nikhil Chand, Director, Foods and Confectionery, Nestlé India, said, “Maggi masala noodles have been a part of our kitchens for almost four decades. In these four decades, we have witnessed an entire generation growing up to love the signature taste of Maggi. In this time, we have developed a deep understanding of consumer’s taste preferences and rich Indian heritage of spices and herbs. This comes together to create Maggi Special Masala noodles, which leaves a lingering taste of India’s vibrant spices in every bite.”

The campaign takes the consumers on a journey, showcasing a wide variety of herbs and spices that can be found across India. These choicest ingredients when combined create India’s beloved Maggi Special Masala noodles, a signature recipe made with 20 spices and herbs from across India that defines Maggi special masala experience.

The TVC: 

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