MX Player's short video app 'MX Takatak' is home to 1 Mn+ digital influencers

Video streaming app MX Player’s short video app ‘MX TakaTak’ is emerging as a destination for content creators, providing a home-grown platform that brings together India’s short video users and short form content across genres such as dialogue dubbing, comedy, gaming, DIY, food, sports, memes and many more.

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Currently, MX Takatak hosts 1Mn+ digital influencers, including audience favourites such as Jannat Zubair, Nisha Guragain and Gima Ashi, who have all chosen to be a part of this large community. MX Takatak has 30 Mn+ video uploads. The platform hosts content in 10 languages including English, Hindi, Telugu, Tamil and Kannada.

Within weeks of launch, MX Takatak has given a platform to content creators across categories, be it nano micro and macro influencers who put in a lot of creativity and hard work into their videos, bringing alive their dreams.

Every content creator on the platform gets access to a wide variety of content creation tools like a well-organised and exhaustive background music library, advanced beautification tools, new and innovative effects/filters, sound mixing, voice over recording and much more. MX Takatak has raised the bar for mobile first content creation tools within the app, which has opened a new world of endless possibilities for its influencers.

Karan Bedi, CEO, MX Player, said, “India’s millennials consume video more than any other form of digital content on a daily basis. MX has always been on the forefront of innovation in this space and has now extended this to short video, which helps this mass of creative talent pave their way to unleash their skills, increase interaction with their followers, and scale the heights of fame and eventual fortune. Our youth wanted a home to satiate their diverse content creation and consumption needs and MX TakaTak is a part of our effort to empower this incredibly talented and relentless generation to create and enjoy ‘micro-moments’ that would power the next big wave of digital content consumption in the Indian market.”

Vivek Jain, COO at MX Player, said, “With MX TakaTak, we want to give content creators and digital enthusiasts a fun space to experiment and build their own success stories. Our vision is to create a community that empowers hundreds of millions of Indians with a set of tools to express themselves freely. We’re already home to over 1Mn content creators and have received great feedback from our users. We are now looking forward to welcoming new talent and more influencers in the weeks to come; we’d like to help them hone their talent and inspire them to have a career as a digital influencer.”

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