ManoramaOnline's Onam campaign puts spotlight on bouncing back

Keralites celebrate Onam every year to commemorate the annual return of their benevolent King Mahabali and his golden rule. It is celebrated with high enthusiasm and joy all over the state regardless of religion, caste or creed and ushers in the biggest festive and shopping season in Kerala. Every year, the great Indian shopping season kicks off with Onam in Kerala.

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However, this year, people all over the world have been affected by the Covid-19 pandemic that kept them to stay indoors. Resulting in a new reality, from work to entertainment, education to social events, a whole bunch of activities shifted online.

People are engaged with online media in ways not seen before. Comscore India Total Internet Engagement figures show that “Post Covid lockdown, there’s a tremendous growth in time spent online, hitting the all-time highest reach of 1,484 billion minutes in May 2020.” The news/information industry and sectors such as health, retail-consumer electronics, technology, education, etc. are gaining unprecedented digital traction during Covid times.

ManoramaOnline has launched a campaign conceptualised and executed by ‘The Local Network’ welcoming agencies and advertisers post lockdown to become a part of this epic bounceback to reach their target consumers through ManoramaOnline.

Boby Paul, Marketing General Manager, ManoramaOnline, said, “Nothing in the web captures Kerala as ManoramaOnline and being the most favourite and reliable news portal of Malayalees, ManoramaOnline has seen its readership skyrocketed with the outbreak.”

 “After putting up a brave front against the Covid-19 outbreak, Kerala is now getting ready to have the festivities of Onam. In this context, for B2B communication we have found a nugget inherent in the landscape of Onam that our King Mahabali himself bounces back every year to visit his beloved subjects and therefore the spirit of bouncing back is an integral part of our culture. We amplified the same to resonate with the behaviour of the state and the economy and by streaming signals of positivity to the fraternity through our new campaign, we are welcoming the agencies and advertisers to become a part of this epic bounce-back to reach their target consumers through Manorama online,” he said.

Visit: https://www.manoramaonline.com/trade

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