M&E sector is the largest driver of growth for the Indian economy: Amit Khare

Amit Khare, Secretary, Higher Education, Ministry of Education and Secretary, Ministry of I&B, Govt of India, said, “Media and entertainment sector is the largest driver of growth for the Indian economy. Skill-based education in this sector will open up newer avenues and create employment opportunities for the youth.”

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Addressing the inaugural session of ‘Ficci Frames-Leap’, Khare said, the artificial distinction created between skills and education must be converted into multidisciplinary holistic education. The National Education Policy, he said, will focus on teaching and learning and not on degrees. “Without a skilled workforce, no community will prosper, and no industry will thrive,” he added.

He further mentioned that the success of the Media and Entertainment industry lies in identifying and promoting local talents. “While the COVID-19 outbreak and the resultant lockdown plunged the sector into a crisis, it also opened opportunities for small budget movies through the OTT platforms,” Khare said.

Atul Kumar Tiwari, Additional Secretary, Ministry of I&B, GoI said that media and entertainment industry has tremendous potential to contribute to the growth of the Indian economy. It can generate direct and indirect employment opportunities for students.

“The National Education Policy delivers equal importance to performing arts, which will provide a new thrust to the education scenario in the country and give the media and entertainment industry its due importance,” Tiwari said.

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